Regional Marketing Manager

AppsFlyer busca un Gerente de Marketing Regional para LATAM, con base en Buenos Aires, para liderar estrategias de marketing de campo, campañas, eventos y activaciones que impulsen el reconocimiento de marca y el crecimiento del pipeline.

Descripción del puesto

<p>&nbsp;</p> <h3><span style="text-decoration: underline;"><strong>Please submit your CV in English.</strong></span></h3> <p>At AppsFlyer, we believe every challenge is an invitation to innovate. We’re looking for a Field Marketing Manager to help us shape the future of measurement. In this role, you’ll work with talented professionals across the globe within a culture that values curiosity, collaboration, and personal development. If you're ready to bring your skills to a global stage, this is your chance to make an impact.</p> <h2><strong>About the Role</strong></h2> <p>You will own and drive AppsFlyer’s field marketing strategy across LATAM. As a strategic marketing partner, you’ll lead regional campaigns, events, executive experiences, partner activations, and content initiatives that strengthen brand awareness, engage target accounts, accelerate pipeline growth, and support customer expansion.</p> <p>Working closely with Sales, Customer Success, Partnerships, and Global Marketing teams, you’ll translate business priorities into impactful marketing programs that deliver measurable results across the region.</p> <h2><strong>What You’ll Do</strong></h2> <p>Regional Marketing Strategy and Execution: Plan and execute integrated marketing initiatives across LATAM, including campaigns, events, webinars, executive dinners, partner activations, and content programs that support business objectives and revenue growth.</p> <p>Drive Brand Awareness and Pipeline Growth: Develop strategic marketing plans that increase market presence, generate new business opportunities, accelerate pipeline progression, and deepen customer engagement across the region.</p> <p>Lead High-Impact Events and Activations: Own the planning, execution, and post-event analysis of key regional initiatives, including MAMA, industry conferences, executive experiences, and strategic marketing campaigns.</p> <p>Collaborate Cross-Functionally: Partner with Sales, Customer Success, SDRs, Partnerships, Product Marketing, PR, Growth, and Global Marketing teams to align marketing activities with commercial priorities and customer needs.</p> <p>Localize Content and Messaging: Adapt global campaigns, content, and messaging to ensure relevance across LATAM markets, including presentations, emails, landing pages, social media assets, and sales enablement materials.</p> <p>Executional Excellence: Manage budgets, agencies, vendors, timelines, and internal processes with a strong attention to detail, ensuring flawless execution across multiple initiatives.</p> <p>Measure and Optimize Performance: Track campaign and event performance, analyze ROI, pipeline contribution, and account engagement, and provide actionable recommendations to continuously improve results.</p> <h2><strong>What You Have</strong></h2> <ul> <li>4+ years of experience in Field Marketing, B2B Marketing, Demand Generation, Event Marketing, or Campaign Management.</li> <li>Experience working in SaaS, technology, MarTech, AdTech, mobile, digital marketing, or another fast-paced B2B environment.</li> <li>Proven ability to develop and execute integrated marketing programs that drive measurable business outcomes.</li> <li>Strong project management skills, with experience managing multiple stakeholders, initiatives, budgets, and deadlines simultaneously.</li> <li>Hands-on, proactive, and highly organized, with a strong sense of ownership and accountability.</li> <li>Strategic thinker with excellent problem-solving and decision-making abilities.</li> <li>Strong communication skills in both Spanish and English, written and verbal. Portuguese is an advantage.</li> <li>Experience collaborating with senior leadership, sales teams, global stakeholders, partners, vendors, and customers in a multicultural environment.</li> </ul> <p>At AppsFlyer, we’re committed to building a diverse and inclusive workplace. Don’t meet 100% of the qualifications? If you’re excited about this role and believe you have the skills to succeed, we encourage you to apply.</p> <h2><strong>Bonus Points</strong></h2> <ul> <li>Knowledge of the mobile app marketing, measurement, attribution, advertising, or MarTech ecosystem.</li> <li>Experience with Salesforce, Asana, Google Workspace, Looker, Marketo, Splash, Demandbase, or similar platforms.</li> <li>Strong understanding of LATAM markets, particularly Brazil, Mexico, Argentina, Colombia, Chile, and Peru.</li> <li>Introduced by an AppsFlyer team member.</li> </ul> <h2><strong>Why Join Us?</strong></h2> <p>AppsFlyer is a global company with 20&nbsp; offices worldwide. Through mental health programs like Be Well, the Global Employee Exchange Program, and fitness initiatives, we empower our people to thrive physically, mentally, and professionally.</p> <p>Here, titles don’t define us. Ideas do. You’ll thrive in a culture where everyone’s input shapes the future.</p> <p><br><br><br><br></p>

Responsabilidades

• Planificar y ejecutar iniciativas de marketing integradas en LATAM (campañas, eventos, webinars, cenas ejecutivas, activaciones de socios, programas de contenido).
• Desarrollar planes de marketing estratégicos para aumentar la presencia en el mercado, generar oportunidades de negocio y acelerar el pipeline.
• Gestionar la planificación, ejecución y análisis post-evento de iniciativas clave regionales (MAMA, conferencias, experiencias ejecutivas, campañas de marketing estratégicas).
• Adaptar campañas globales, contenido y mensajes para asegurar la relevancia en los mercados LATAM.
• Gestionar presupuestos, agencias, proveedores, plazos y procesos internos.
• Rastrear el rendimiento de campañas y eventos, analizar el ROI, la contribución al pipeline y el engagement de cuentas.

Skills requeridas

Beneficios

• Programas de salud mental
• Programa Global de Intercambio de Empleados
• Iniciativas de fitness

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